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Piper Board to Discuss PR Plan for Proposed School Bond Ballot Issue

Art Credit: KC Education Enterprise | Photo Credit: 123rf stock image

Piper School District’s Board of Education will meet Monday, June 11, at 6:30 p.m.

In addition to routine items on the agenda — such as considering a facilities-use request from a church and a food services management contract — board members will discuss a communications plan designed to convince voters to approve an additional $3.8 million in school bond debt.

According to Ken DeSieghardt of Patron Insight public relations firm, “the proposed plan will not call for any large dramatic presentation of the growth story. Such a presentation would be similar to throwing a big rock in a lake. The splash would be impressive, but after the ripples faded away, the impact would be quickly forgotten.”

Instead of a big splash, DeSieghardt recommends building awareness of district growth slowly throughout the months leading up to a request for voters to approve the school bond issue next spring. His firm’s proposed plan includes presentations to business, civic and community groups, information on the district’s website and an e-mail newsletter for parents. In addition, Patron Insight is proposing a series of monthly stories beginning with a back-to-school story in August about increasing numbers of new students and ending with one in May reporting on the outcome of the school bond vote.

According to district administrators, school bond funding is needed to pay for classroom space to make room for a growing number of students. Plans are for the addition of six rooms at Piper East Elementary School and four at Piper High School.

The Board of Education meeting, which is open to the public, will take place at the Piper Elementary Library; 3131 N. 122nd St.; Kansas City, KS 66109. Next month’s meeting will take place Monday, July 9.

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About jwmartinez

JoLynne is a journalist and educator. She holds a bachelor's degree in journalism from the University of Kansas and a Master of Arts in Teaching from Park University and is certified to teach high school journalism and English. Former employment includes work for Cable News Network and the University of Missouri-Kansas City in addition to freelancing for clients such as the Kansas City Star and The Pitch.

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